Lisa Mack

Lisa Mack is Vice-President, Brand at TELUS, leading the the integrated brand and marketing efforts, bringing 20 years of experience in brand strategy, marketing communications, and digital transformations for well-known Canadian brands. Since joining TELUS in 2014, Lisa has been instrumental in driving business growth, positioning TELUS as a global technology powerhouse, and reinforcing our leadership in social capitalism. Her expertise lies in developing data-driven and creative brand experiences across multiple channels.

Lisa is an active member of the Canadian marketing community, is Chair of the Canadian Marketing Association’s Creativity Council, is an annual judge of the CMA Awards spanning multiple disciplines and has been both Judge and Jury Chair for the Strategy Awards. Lisa has spoken at a variety of industry events, including the Cannes International Festival of Creativity, and is regularly featured in a variety of industry publications and podcasts, such as Strategy Magazine and Campaign Canada.